Movee is a movie theater designed for moviegoers who want to watch movies from different genres from week to week with the best cinematic experience they can get.
The brief is to create a complete branding with a different and unique concept of a cinema. The brand has to serve a purpose and the final output is up to the designer as long as the concept fits.
Movee aims to introduce customers to a unique and different type of cinema experience. The target market focuses on moviegoers who are exploratory and interested in discovering genres outside of their usual norms. Movee also targets people who would love to rewatch iconic movies from the past—old but gold, with the cinematic experience. Movee is unique because currently existing cinemas only showcase new movies.
The cinema also includes a daycare to facilitate adults with young kids. With this facility, our customers can enjoy movies in peace without potential disturbances from kids.
The name Movee is derived from the words movie and move. The name was taken from the idea of creating a movie theater that can get their audience to move from genre to genre, so they can explore all types of movies.
The logo itself is a form of a cinema studio with the perspective of squares that looks like a chat box and it represents the audience that always has a different perspective of a movie that they just watched.
The color differences are to show that every person is unique and has their own opinion. The colors also represent the 4 main genres. Yellow as action, orange as family, white as romance, and dark blue as Horror.
